GIS for Commercial Real Estate: Intelligent Decisions

Site Selection/Strategic Planning

Need help you finding the right site for your next store, distribution center, or shopping center? Let us help by combining aerial photos, competitor locations, planned residential subdivisions, customer surveys, and census data to visualize market penetration, market share, and trade areas. When markets change, The Erichsen Group can help you better understand existing locations and identify new markets to penetrate. Our experience and GIS tools are a potent combination in commercial real estate land acquisition and site selection.

Portfolio Analysis

The Erichsen Group helps you better understand and know how well all store locations are performing in a market. Instead of just looking at one store location at a time, let us assist you in evaluating the whole store network in a market. Are stores underperforming? Why? Should I relocate or remodel stores? What demographics are characteristic to my highest performing stores? If I were to locate new stores, what areas in the market match the demo graphics of my best performing stores? What is the cannibalization effect on existing stores when new stores open?

Competitive Market Analysis

Losing customers to the competition costs you money. Knowing the types of products, promotions, and services that will attract profitable customers in your trade area can help create customer loyalty and prevent cannibalization. Where are my competitors located and where do they plan to locate in the future? Demographic Mapping and Reporting Demographic maps and reports are the basis for many other business functions: site analysis, sales, and marketing. Understanding your customers and their socioeconomic and purchasing behavior is essential to making good business decisions. Where are the sites with the highest population and income?

Site Assessment

Understanding and knowing all the specifics about an existing or potential site are key to successful site location and planning. Is the site’s ingress and egress acceptable? Do traffic counts and flow meet your minimum criteria for success? Are there significant environmental hazards near or on the site? Are there new residential subdivisions planned nearby? Where are the sewer mains were located, where do you have to run a feed, and how many other parcels of land does it have to run it through?

Site Potential Analysis

The Erichsen Group can help you better understand your new site’s potential in relation to the overall market. Is the population growing or has it flattened? Understanding the major demographic drivers for success and the potential in new markets is key to your market entry strategy.

Market Research

Solid local information about your new market is key to your market entry strategy. Understanding the zoning and planning requirements in local markets can make or break a site’s potential long-term return on investment. What are the local tax incentives? Should you build or lease?

Marketing and Sales:  Creating Visual Sales Tools
Are your data still in the form of spreadsheets? Providing timely information to your existing and potential customers is integral to your success. High-quality maps can be imported into print marketing materials. Map production time is decreased, and the accuracy of locations is increased. Your commercial property portfolio information can be made available on your company Web site along with maps, demographic reports, and directions.

Learn how the Erichsen  Group can help you

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