The Erichsen Group is working on an exciting tool that will help map users.  Coming Soon!

For more info contact moreinfo@erichsen-group.com

Bookmark It

Hide Sites

Need help you finding the right site for your next store, distribution center, or shopping center? Let us help by combining aerial photos, competitor locations, planned residential subdivisions, customer surveys, and census data to visualize market penetration, market share, and trade areas. When markets change, The Erichsen Group can help you better understand existing locations and identify new markets to penetrate. Our experience and GIS tools are a potent combination in commercial real estate land acquisition and site selection.

Portfolio Analysis

The Erichsen Group helps you better understand and know how well all store locations are performing in a market. Instead of just looking at one store location at a time, let us assist you in evaluating the whole store network in a market. Are stores underperforming? Why? Should I relocate or remodel stores? What demographics are characteristic to my highest performing stores? If I were to locate new stores, what areas in the market match the demo graphics of my best performing stores? What is the cannibalization effect on existing stores when new stores open?

Competitive Market Analysis

Losing customers to the competition costs you money. Knowing the types of products, promotions, and services that will attract profitable customers in your trade area can help create customer loyalty and prevent cannibalization. Where are my competitors located and where do they plan to locate in the future? Demographic Mapping and Reporting Demographic maps and reports are the basis for many other business functions: site analysis, sales, and marketing. Understanding your customers and their socioeconomic and purchasing behavior is essential to making good business decisions. Where are the sites with the highest population and income?

Site Assessment

Understanding and knowing all the specifics about an existing or potential site are key to successful site location and planning. Is the site’s ingress and egress acceptable? Do traffic counts and flow meet your minimum criteria for success? Are there significant environmental hazards near or on the site? Are there new residential subdivisions planned nearby? Where are the sewer mains were located, where do you have to run a feed, and how many other parcels of land does it have to run it through?

Site Potential Analysis

The Erichsen Group can help you better understand your new site’s potential in relation to the overall market. Is the population growing or has it flattened? Understanding the major demographic drivers for success and the potential in new markets is key to your market entry strategy.

Market Research

Solid local information about your new market is key to your market entry strategy. Understanding the zoning and planning requirements in local markets can make or break a site’s potential long-term return on investment. What are the local tax incentives? Should you build or lease?

Marketing and Sales:  Creating Visual Sales Tools
Are your data still in the form of spreadsheets? Providing timely information to your existing and potential customers is integral to your success. High-quality maps can be imported into print marketing materials. Map production time is decreased, and the accuracy of locations is increased. Your commercial property portfolio information can be made available on your company Web site along with maps, demographic reports, and directions.

Learn how the Erichsen  Group can help you

Bookmark It

Hide Sites

GIS in Government

no other tool can. In order for this to occur, GIS consultants and practitioners must be part of the process.  Governments at all levels: city, county, state, federal are using GIS consultants to support their programs, including regulatory programs that require precise and timely analysis on a route basis.  GIS database management is a key component is successful GIS implementation for government agencies, as the data are routinely collected, entered, maintained, and used all within a desktop or enterprise GIS system.

The U.S. Census Bureau relies on GIS to tract Census data and trends within their geographic units: blocks and tracts. Even the smallest of cities maintain GIS databases to track and analyze their programs. Counties use GIS to maintain their parcel databases and utilities, such as stormwater and sewer lines. Often, government agency staff can not handle all of the GIS needs, so they call upon GIS consultants to work with them or their existing GIS staff. These relationships can be very ideal and beneficial for projects of all sizes: from map production needs such as MapBooks to pollution source assessments.

The County of Sacramento uses GIS routinely to predict population and development growth within the county. This affords planners and decision makers a powerful tool to examine multiple development and growth scenarios, their costs and environmental impacts. In addition, the City of Los Angeles recently used the Erichsen Group to produce a MapBook showing detailed city streets and alleys within 700 Census Tracts. This work was completed on a very short notice largely thanks to the robust map production capabilities of ESRI ArMap 9.3. Click here to learn about and preview MapBooks.

Bookmark It

Hide Sites

GIS & Emergency Services

Emergency Services personnel have a variety of sophisticated GIS tools at their disposal, from reliable scenario and research models to hand-held GIS data collectors. In fact, GIS allows Emergency Services personnel to present their challenges and accomplishments to decision makers, media, and the public with maps and GIS based graphs and statistics better than ever. GIS mapping can output clear and concise maps in many forms: web, reports, and wall maps. GIS maps are more professional in design that they have ever been. A well designed poster map created in GIS and plotted on a large format printer can often be an invaluable and irreplaceable tool for Emergency Services. Large format maps find places on the operations room wall, often covered with pushpins and stick-notes, or on the table in meetings, helping to plot the way for future resource allocation and preparedness. In a service that requires fast, accurate, and solid analysis, GIS is a highly prized tool in Emergency Services.

Bookmark It

Hide Sites

GIS in Business

Graphs and reports only go so far in visualizing service needs. Maps are required for this, and GIS mapping is the tool of choice. Businesses have complex data needs in their quest to improve market share, operations, and customer relations. Many large businesses use GIS mapping software in-house, while many mid to small sized business rely on trained GIS consultants to apply GIS mapping technology in their favor. Since business professionals love lists, I thought to break down the benefits and uses of GIS mapping into the following bullets.

1. Improve operational performance and profitability
2. Visualize and analyze opportunities and risks
3. Logistical planning: routes, locations, schedules
4. Improve communication with professional and accurate maps and map analysis
5. Data management: customers, demographics, inventory
6. Find new customers and markets
7. Define competitors markets and territories
8. Share maps and data internally with manager
9. Identify and Evaluate locations for new stores or facilities
10. Manage deliveries

As you can tell, many of the uses directly translate into cost savings and potentially new profit opportunities. Of all of the business and real estate professional I know that have adopted the use of GIS have never looked back. Often, a manager will complain about a problem that his company can not get a handle on, then Bingo, the lightbulb turns on when they hear what GIS can do for them.  While the costs of implementing a full scale or enterprise wide GIS mapping solution may be more than a mid to small sized company is willing to invest in all at once, GIS mapping consultants make GIS more affordable and effective for business budgets, allowing them to apply GIS to resolve existing problems, and think about larger GIS implementation down the road. Either way, GIS mapping and analysis is a growing tool for many business and real estate professionals.

Bookmark It

Hide Sites

Resource Management

Natural resource management is a multi-disciplinary, science base field that balances economic and environmental considerations. As there is a strong research component to resource management, GIS mapping is used to model and manage wildlife populations, timber growth and harvest, and manage environmental quality. Water resources falls into this category, where GIS is an important tool for identifying pollution sources and solutions that comply with state and federal environmental laws. One example is the County of Sacramento’s use of GIS mapping to identify non-point sources of water pollution, the types of land use that contribute the most pollution, and an evaluation of planning related scenarios to mitigate and reduce these sources. Not every GIS mapping solution has to be complex. In fact, many solutions are quite simple, but could not be accomplished without GIS due to the fact it represents data geographically, or spatially. A simple map showing the location of heavy metal discharging factories in proximity to open water is an example. It is not a complex map to create, but the visual impact is apparent to even novices.

Bookmark It

Hide Sites

The next time the lights go out during a storm, it may be that your power utility is using their GIS mapping system to respond to the outage. Using a map of their distribution system, which includes the utility poles on your street, the utility manager can identify which pole needs servicing, and the best route to that location. Maintenance crews can collect data in real-time using Mobile GIS hand-held devices when they are in the field.

Utilities also employ GIS to manage custom service, mapping all customers, manage a log of gas and power maintenance as customer addresses, and schedule maintenance. This allows the customer service representatives to view an aerial image of a customer and know where the utilities facilities are located: pole, meter, and gas lines. Maintenance crews can therefore know where to go when they arrive at a customer’s address. Water utilities also use GIS to manage water resources, distribution, and facilities similar to gas and power utilities.

As providing safe and affordable gas, water, and electric utilities to millions of customers, GIS mapping system are integral to the daily operations of a billion dollar industry. Visit the webpage of ESRI (Environmental Sensitivities Research Institute: www.esri.com) to learn more about GIS mapping platforms and applications for the utility industry.

Bookmark It

Hide Sites

GIS Mapping

Companies, public agencies, and consulting firms use GIS mapping in their normal operations. In many cases, they find new applications of their unique databases in GIS. Businesses can unlock their data using GIS to provide new and powerful perspectives on operations and market strategy, such as:

• Customer analysis by location, demography, and purchasing power
• Sales trends by product, site, and sales representative
• Locations of stores, factories, and facilities
• Facility locations (e.g., utility poles, pipes, and cables)
• Resource locations of staff, products, and equipment
• Delivery routes (optimal delivery route to save fuel and time)

GIS mapping combines geography (where) with data (what and how). Did you know that approximately 80% of al data can be mapped? The single flat, static map has been largely replaced by a dynamic map full of data, organized in networked layers, sometimes forming two or three dimensional models in time and space, all on a single desktop. With GIS you can now analyze information over different scales (from parcels to watersheds). With GIS you can now answer various ‘what if’ scenarios that were not possible 10 years ago. GIS mapping can be simple or complex, from representing a database of store locations and their market territories to analyzing pollution sources distribution over time.

Now, GIS integrates satellite and aerial imagery into maps and spatial analysis with greater precision and possibilities than ever. GIS mapping has reliable methods and solutions for virtually every industry: city planning, cartography, agriculture, health, business, natural resources, energy, real estate, telecommunications, and transportation. GIS consultants are ever adding new applications of GIS as they solve new and ever complex problems for their clients. GIS mapping and analysis is an essential tool for every industry as it can manage data, correlate, predict, model, and map data that no other tool can.

Bookmark It

Hide Sites