Blog posts

Amenity Maps

Let customers know where your business is and what great amenities are nearby.

  • Price: $69
  • Up to 10 amenities per map, including your business location. (we can choose them for you – just let us know)
  • Choice of basemap:
    • BASIC
    • SATELLITE
    • CUSTOM
  • 100% compatible with all websites (WordPress, Squarespace, Weebly, etc.)
  • We provide code snippet for you to add to your webpage
  • Your webmap will be available for your review within 2 business days from payment

Contact us to get your amenity map started!

Basic Style

Satellite Style

Neighborhood Tapestry: Davis Ca

Davis, California is a small university city with a vibrant and engaged community. With its population of students, professors, professionals and blue-collar employees, its socio-economic demographics may be bewildering for the planner, marketer, or researcher. Enter the Tapestry dataset, which does all the heavy analysis for you by crunching through reams of demographic data to succinctly classify neighborhoods into 1 of 65 segments.

Recently, we mapped the Tapestry segments of Davis, with the results and interactive map below.

The City of Davis, California, according to the Tapestry dataset, is largely comprised of these five Tapestry segments:

1. College Towns
2. Enterprising Professionals
3. Urban Chic
4. Laptop and Lattes and
5. Connoisseurs

Dorms to Diplomas and Boomburbs comprise an additional 10% of the total, collectively. So you might wonder, how are these segments distributed over the many Davis neighborhoods? See the map.

View Davis Tapestry Map

A preview of what the Tapestry data says about the College Towns segment.

COLLEGE TOWNS
Education is the focus for these residents; approximately 41 percent is enrolled in college or graduate school. The median age is 24.4 years, with a high concentration of 18-to-24-year-olds. One in eight lives in an on-campus dorm; others rent low-income apartments off-campus. Nearly 31 percent are “townies” who live in owner-occupied, single-family housing with a median home value of $139,028. Convenience is the primary feature of food purchases; residents eat out, order in, or eat easy-to-prepare meals. Many own a laptop computer. They jog; go horseback riding; practice yoga; play tennis; rent videos; play chess or pool; attend concerts, college football or basketball games; and hang out at bars. They listen to classical music and public radio.

Breakdown of Davis Neighborhoods according to the Tapestry data.

Community Tapestry Profile

View Davis Tapestry Map

ABOUT THE TAPESTRY DATASET
The Lifestyle Tapestry data defines geographic areas into Lifestyle segments, from the county level down to the Census Block Group level. The dataset was created through an in-depth analysis of socio-economic data.

Use Tapestry Data in your Project

Winning with a website

Standing out in the crowd is a key to success for many businesses, but staying afloat is much more important and immediate. Accomplishing both is the goal. Having a website and greater web presence that helps you meet this goal is what we do. Here are some examples.

  • Bring your website up to date – making it viewable and usable on many web browsers, ipads, mobile phones, etc. This is known as ‘responsive’ design.
  • Creating a look and feel for your website that matches the company.
  • Ensuring the world can find your website and content as often as possible – building a website fully SEO powered is vital.
  • Plan the action out well. When a user arrives to your website, is there a video, a call to action, relevant content, critical info (price, benefits)?
  • Show don’t tell. In many cases, a professionally made video is a brilliant salespitch, much more than pages on content or a slideshow
  • Social proof – show your customers that the world loves you! Testimonials is a good start, but the new world wants more: Facebook, LinkedIn, etc.